Many times, it’s not about how we say things, but how people understand (or perceive) what we are saying. That’s what makes one business different from the other. The key factor for brand communication is the company’s product or website. The best products have two things – features and details. The features attract customers and the details keep them. The UI (user interface) design ensures that the product has all the features necessary to grab attention and all the details necessary to engage customers enough to retain them. Essential the UI and the detailed features ensure a great UX (User Experience).

So, what role does UI play in UX?

• Well-designed UI makes the digital product intuitive and easy.
• Makes the product unique and inviting.
• A good UI design not only gives aesthetic appeal to the product, but also enables it to operate seamlessly.
• It enables customers to perform tasks effortlessly and logically.
• It helps in your business’ branding efforts and aids in all your marketing efforts too.
• UI is also typically responsible for creating a cohesive style throughout the app and ensuring that a consistent design language is applied across the product.
• Maintaining consistency in visual elements and defining behavior such as how to display error or warning states fall under the purview of a UI design too.
• It’s the overall impact that a product manages to create in the minds of customers!

There is a thin line between UI and UX – and one cannot be separated from the other. User acceptance and adoption are critical to having a successful product – that is why designing the user interface with care is of utmost importance. It is not just about how it looks, it’s about how it functions and how much impact it can create on the minds of customers.